Brilliant creative by Audi, introducing you to one cool couple and their family of twits who drive other, lesser brands. Audi positions BMW as a jerk, Mercedes as old and confused, and Lexus as a family of preppy nerds with undercurrents of hostility. And Audi? Well, just right. Kudos for a mini-long-form format, too; this is the type of work meant to go viral.
[youtube]http://www.youtube.com/v/OfXqt0PuHQk&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1[/youtube]
[youtube]http://www.youtube.com/v/OfXqt0PuHQk&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1[/youtube]